J.P. Brice, President and CEO of IRON COMPANY, founded the company in 1996 with a vision to build one of the early online gym equipment suppliers serving residential, commercial, government, military, and institutional buyers. His passion for bodybuilding, powerbuilding, and fitness began in 1984 and helped shape IRON COMPANY’s focus on gym equipment, free weights, strength training equipment, cardio equipment, and gym flooring solutions.
J.P. holds patents and trademarks on gym equipment products and is the lead designer behind IRON COMPANY branded free weights and strength training equipment. He is also a long-time content contributor, writing and reviewing IRON COMPANY product pages, category pages, buying guides, and articles focused on equipment selection, gym flooring, strength training, facility planning, and government fitness equipment procurement.
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